Ekte/fake: Du har valget!

Falske klokker er ingen nyhet, og i løpet av de siste årene har moderne teknologi muliggjort produksjonen av «fakes» som kan lure selv et trent øye. I tillegg til å skape hodebry for klokkeindustrien såvel som samlere og entusiaster, hevdes det også at salg av piratprodukter kan være med på å finansiere organisert kriminalitet.

Foundation de la Haute Horlogerie (FHH) trapper nå opp kampen mot kopiprodukter gjennom en ny kampanje under slagordet: Real/Fake: You have the choice! – Don’t be a partner in crime.

«As we gear up for summer travel, counterfeiters are rubbing their hands, confident that many tourists will return home proudly sporting the fake watch they could never otherwise have afforded. Provided, that is, they make it through Customs. Flirting with risk is a game they’re willing to play in exchange for what they see as their reward.

In reality, though, counterfeiting is anything but a game:

ANNONSE

• with revenues in excess of US$ 400 billion, counterfeiting siphons off 7% of world trade;
• more than 40 million fake watches are sold each year, compared with the 26 million genuine
  watches made in 2010; this equals a net profit of US$1 billion for counterfeiters;
• counterfeiting, which incurs fewer sanctions than drug trafficking, is a highly lucrative activity
  for criminal organisations.

When an end customer buys a counterfeit watch, they become an accomplice to child labour, oney laundering, job losses and intellectual property theft, all of which benefit organised crime. As part of its mission, the Fondation de la Haute Horlogerie (FHH) has made the fight against fakes a priority objective by supporting action in the markets by fine watch brands. In 2009, the Foundation launched Fake Watches are for Fake People, a major public information campaign that appeared in 120 media in 24 countries. Now a new campaign is asking: Real/Fake: You have the choice! – Don’t be a partner in crime.

To extend the scope of its action, the FHH also launched a short-film competition for the general public and 1st year students in visual communication at Lausanne University of Art and Design (ECAL) on the theme, Take a true look at fakes. Out of all the entries, some thirty «infomercials» and short films – cartoons, fictions and montages – were selected to be shown in Switzerland and internationally.

When young people talk to other young people about counterfeiting, the message hits home!
Buying fakes is no longer a game… Don’t be partners in crime!»

COUNTERFEITING

Statistics:

• 7% of world trade
• 40 million fake watches are made each year, compared with 26 million genuine Swiss watches
• US$ 500 billion in revenues

Crimes:

• Intellectual property theft
• Damage to brand identity
• Funding organised crime (drug trafficking, money laundering, child labour, etc.)

Risks to consumers:

• Fines
• Civil and criminal charges
• Health hazards

Solutions:

• Only buy from official retailers and distributors
• When buying online, always check the seller’s identity
• Demand the product’s authenticity certificate

Kilde: Foundation de la Haute Horlogerie

ANNONSE