Monarch deluxe

Medlem
18. aug. 2011
Innlegg
2.085
Sted
Mellom skogen og jordet
Noen som vet noe om merket Monarch? Fant en klokke hjemme hos mine foreldre. Ingen som husker hvem sin den var, men basert på størrelsen på reimen kan den ha vært min fra da jeg var liten.

Kassen har en typisk fom fra slutten av 60-tallet/starten av 70-tallet, litt som Connier fra den tiden.

Teksten på skiven er:

Monarch deluxe
25 jewels
Automatic
Incabloc
T Swiss Made T

Regner med at det ikke er et eget klokkemerke, men en butikk/kjedes eget merke?
 
Med stor sannsynlighet såkalt "generisk sveitsisk" hva det er ser du på utlegningen under. Kan være grei de - se på verket!


There are other tiers of quality vintage watches, and in my opinion, these "other" watches are alright. These are the generics. They may have "oddball" names, but most are just fine. What happens is this: a company is incorporated, let's call it "Kronex." They want to sell watches and make money. So what they do is buy the raw movements or "ebauches" from a movement maker. Kronex may or may not make a part or two on their own, such as a dial or a hand, or something, but they buy the movement from the supplier, and often will buy all of the materials from suppliers. A major supplier of movements was, and still is, ETA, a Swiss consortium. It's was also called "Ebauches, S.A." So, Kronex sold watches under the Kronex name, but really were more "assemblers" of watches than true makers. They may have also sold fountain pens, or eyeglass frames. They may have had little interest in watches as a "form" or "genre" of product, but found that it could make money. They may not have manufactured a single component, but nevertheless put together the watch and sold it. To the public, this is transparent: you were buying a Kronex watch, plain and simple, it seems. But again, they weren't watch manufactures in the sense of developing, machining, and creating a unique watch all their own, like, say, Omega.


Many of these assembly companies seemed to have made a large number of watches over many years, but many of them also seemed to have been "flashes in the pan." These firms made a limited number of watches, promptly went out of business, and essentially vanished, never to be heard from again. This is why sometimes it's almost impossible to track down not only watches they made, but even any information.