Dere har kanskje fått med dere dette, men high-end produsent Richard Mille har laget et quartz-ur.
Nå er det riktig nok ikke urverket som er quartz, men urkassen.
http://www.ablogtowatch.com/richard-mille-rafael-nadal-rm27-02-watch-quartz-tpt/
Interessant konklusjon på artikkelen Richard Mille's markedssegment:
(Sakset fra artikkelen): "Richard Mille's strategy as a brand isn't mainstream adoption, but it doesn't mind mainstream appeal. Though when you get a lot of people to think your product is cool and then vastly price it out of most people's hands, you are asking for a little bit of hostility. Richard Mille, however, has a different plan - which is to offer highly exclusive items for a demographic that doesn't want to take their luxury stuff too seriously and wants to have fun with it. Yes, in a sense, it is about being able to celebrate excess, something which is fun when you can afford it, and upsetting when you can't."
Nå er det riktig nok ikke urverket som er quartz, men urkassen.
http://www.ablogtowatch.com/richard-mille-rafael-nadal-rm27-02-watch-quartz-tpt/
Interessant konklusjon på artikkelen Richard Mille's markedssegment:
(Sakset fra artikkelen): "Richard Mille's strategy as a brand isn't mainstream adoption, but it doesn't mind mainstream appeal. Though when you get a lot of people to think your product is cool and then vastly price it out of most people's hands, you are asking for a little bit of hostility. Richard Mille, however, has a different plan - which is to offer highly exclusive items for a demographic that doesn't want to take their luxury stuff too seriously and wants to have fun with it. Yes, in a sense, it is about being able to celebrate excess, something which is fun when you can afford it, and upsetting when you can't."
