But what about a rotating bezel on a digital watch? What’s the point? In fact, the SBEP has an outer, one-hour minutes track that makes sense of the bezel. You can track your elapsed time against it. And there’s a bit of Seiko humour going on too with the trademark Pepsi bezel variant. There’s some humor behind the brochure and web photos too. Notice that the time is always 10:08 for a Seiko digital? Why on earth choose such a random number? Quite simply because that’s the position of the hands in publicity shots for analog watches.
But what about a rotating bezel on a digital watch? What’s the point? In fact, the SBEP has an outer, one-hour minutes track that makes sense of the bezel. You can track your elapsed time against it. And there’s a bit of Seiko humour going on too with the trademark Pepsi bezel variant. There’s some humor behind the brochure and web photos too. Notice that the time is always 10:08 for a Seiko digital? Why on earth choose such a random number? Quite simply because that’s the position of the hands in publicity shots for analog watches.