chrbir
Støttemedlem
"We will start most likely around CHF 15,000 for a non-complicated steel watch"
---
"Regarding production, we can expect synergies with Breitling? Or do you imagine UG as a completely stand-alone company with its own production, its own movements, its own distribution?
Yes. Of course, there will naturally be some overlaps at key retailers. And regarding production, we’ll rely on external partners to support us.
Developing an entirely new and high-end chronograph movement is extremely costly. It would potentially push the price for a stainless-steel chronograph to CHF 25,000 or more. That’s not where we want to position ourselves. Our approach to movements will vary depending on the type, whether it’s a classic automatic, a micro-rotor or a chronograph.
There may be limited synergies with Breitling on some parts, some specific components for a chronograph movement, but the final engines will be very different. However, in the long run, our strategy is for Universal Genève to have a totally independent production capacity."
monochrome-watches.com
---
"Regarding production, we can expect synergies with Breitling? Or do you imagine UG as a completely stand-alone company with its own production, its own movements, its own distribution?
Yes. Of course, there will naturally be some overlaps at key retailers. And regarding production, we’ll rely on external partners to support us.
Developing an entirely new and high-end chronograph movement is extremely costly. It would potentially push the price for a stainless-steel chronograph to CHF 25,000 or more. That’s not where we want to position ourselves. Our approach to movements will vary depending on the type, whether it’s a classic automatic, a micro-rotor or a chronograph.
There may be limited synergies with Breitling on some parts, some specific components for a chronograph movement, but the final engines will be very different. However, in the long run, our strategy is for Universal Genève to have a totally independent production capacity."
Interview: Georges Kern on what to expect for the return of Universal Genève in 2026
Brand positionning, price strategy, overall style, movement production. Georges Kern of Universal Genève tells us all there is to know.
monochrome-watches.com
